Australian Website Search Engine Optimisation
Search engine optimisation is the art of making a web site rank higher in the search results of major search engines.
Each major search engine has a unique way of determining the importance
of a given web site. Some search engines focus on the content or verbiage.
Some review meta tags to identify who and what a web site's business
is. Most engines use a combination of Meta Tags, content, link popularity,
click popularity and longevity to determine a sites ranking.
The exact formula or algorithm they use is constantly changing.
The procedure of web site optimisation ensures that a web site has all of the necessary ranking criteria to appeal to the individual search engines needs.
Performance Based Package Available For businesses with the long term view!
Why do I need Search Engine optimisation?
SEO is the art of ranking in the search engines. You want your page to appear in the first few pages for your top keywords, in the top search engines.
Optimisation means creating your site in such a way that the search engines consider it useful. This is mostly done by keywords and links.
Ranking number 1 when you search for your company name or web address doesn't count. You need to rank highly for the words your customers use at search engines. If your web site doesn’t rank in the first 2 pages of the major search engines, it’s only receiving 20% of its rightful traffic. You are loosing potential revenue. 75%-80% of website traffic comes through search engines and research shows that most people don’t look beyond the first 2 pages of search results. It is vital that your site is optimised so that you rank on the first 2 pages for at least a couple of phrases commonly used by people seeking your services or product.
The big search engine companies like Google, Yahoo, etc., are financed by advertising, so they are always looking for ways to increase their traffic and therefore revenue. They do this by using complex algorithms to determine whether a site is useful and should be included in their search results. These algorithms are constantly changing so sites need to be tweaked accordingly.
Key words tell the search engines what you do, what you offer. We will assist you in choosing the keywords that will work well for your business and incorporating them into the text on your site. We are then able to track your ranking and tweak your site until we can show your ranking has improved.
Links tell the search engines how important you are i.e. how relevant.The more links you have to your site from other sites, the better your ranking (related sites generate better rankings). There are many possible ways to generate links. Together, we can experiment with these methods, until you have achieved a high ranking, and then continue to do the same to maintain it.
Our Website Hosting Packages includes these optimisation features:
- Free initial site ranking report
- Free initial keyword report
- Meta tags optimisation
- 6 monthly review and site reports
When you host with us we will send a complementary site report, every 6 months:
- How well your site is ranking in the top search engines
- keyword analysis
- Page analysis
How well do I rank in the Search Engines?
We can tell you how you are ranking at present and how it changes.Search engine ranking is important for your viability. Generally people will only search in the first few pages for a particular search term. You have to be there!
We will optimise your site so that you get the hits you need and show you in regular reports how you are doing.
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Additional Services
More
comprehensive services are available in packages designed to suit your
situation. We have years of experience in design and marketing for
the internet and access to some of the best tools available to enhance
your web site ranking.
Our affordable, custom designed web site optimisation plans give
you the opportunity to rank well in search engine listings within
major search engines and give you good viability.
