Greetings!
It is great to get some feedback from you that you are finding this newsletter interesting and informative. Keep those suggestions coming in so that we can cover the issues that affect you.

We have a lot of new work at the present time so we must be doing something right!

Miriam & Don

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Notices

Content Management
Content management software allows you to edit your own website. There are may different ones around- some are installed on your computer, some on your server. We are resellers for the ezy-website system, which is server based. ezy-Website is a CMS solution developed specifically from experience and requests by clients. The primary goal of assisting you in the management of your website has resulted in a CMS solution that is scalable for mini sites (1-3 pages) right up to corporate intranet / websites of over 500 pages.

This is a modular back-end system which our client's webs can just plug into. This significantly decreases the programing cost for Content Management, Members Only,and Ecommerce enabled sites. We are very enthusiastic about this system and are encouraging our clients to review this option. Read More>

Performance Based Website Optimisation
This is a new service we are offering. You only pay when we make a difference! Read More>

Domain Names
We can offer advice and assistance in getting the domain name that will work best for your business.
We can also buy domain names wholesale, so you get better prices and we remind you when it is time to renew so you don't go offline or lose your domain name. Inquire>

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News

Microsoft has admitted that its Live OneCare security suite has been accidentally deleting some users' Outlook and Outlook Express e-mails. Read More>

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Article

Search Engine Marketing (SEM) and Search Engine Optimization (SEO): Is there a difference?

by Mikhail Tuknov

In the simplest way possible, SEM and SEO are tools which website creators, especially those who are promoting and selling a certain service or product, use in order to gain a lot of exposure and better ranking for their website. Sounds easy enough, right? Well, the simplicity ends there.

To make it a tad bit complex, SEM and SEO are not the same. As suggested by the names, SEM, or Search Engine Marketing, deals more with how a website is marketed to gain exposure in the different search engines available on the internet, while SEO, or Search Engine Optimization, deals with how the web creators develop and re-develop the content, quality and structure of their entire websites so that whenever an internet user types in a particular word in the search tab, their websites have a better chance of appearing on the first few search engine results pages (SERPS).

Now, to make it even more complex, although the functions of SEM and SEO seem different, they are more effective when used together. Since the main function of SEM is to gain more exposure for a website, the more common means for attraction are online advertisements, blogs, internet articles, partner and sponsored websites, and anything that can catch the eye of the internet user. SEM also makes use of PPC (pay-per-click) and paid inclusion to further push a website’s visibility. Lastly, it is also an important process in SEM to submit the name and URL of a website to different search engines and web directories if only to inform them of the website’s existence. All this is carried out to ensure the popularity of a website.

So how does SEO come together with SEM? Well, despite having all the advertisements provided by SEM, it is truly the SEO that allows the internet user to easily and conveniently find what he is looking for. Since the function of SEO is to gain a better ranking in the SERPS, the web creator has to constantly optimize his website in order to cater to the needs of the internet user and to make it easier for spiders or web crawlers to judge whether the website’s content is relevant to the word/s being searched. Optimization is not a simple and easy task. It involves having to restructure the website regularly (by editing the html code and meta tags, changing content, reorganizing the site map, developing an easier navigational structure, etc.) so as to adapt to the rapidly changing demands of the internet user. Still, when done properly, not only does SEO help a website become more useful and therefore, more often visited by the internet user, it also helps gain more exposure since it increases the website’s chances of gaining a better rank in the SERPS.

Both SEM and SEO success rely heavily on the words or context which Internet users type in whenever they search for something on the internet. Take PPC under SEM, for example. PPC is an ad that is triggered by a particular word or context used by an internet user. Once a particular word or context is searched, a corresponding PPC ad for a website comes out. SEO works in the same way. The web creator inputs a particular Meta tag (or keyword) in his html that he believes many internet users will use when searching for information, information which the web creator’s website may contain.

Although all of these processes involving SEM and SEO are tedious and time-consuming, it all boils down to knowing and serving the target audience. A web creator must be discerning enough to know what the internet users need and want, and at the same time he must have the real passion to inform and provide the internet users with the right service and product.

About This Author
Mikhail Tuknov, search engine optimization specialist and a founder of Infatex Search Engine Marketing Company . With an extensive background in Internet marketing, Mikhail Tuknov offers SEO, PPC, SEM services.   Site Reference Home

Thanks to Site Reference!

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Tips

Spoof Software
There is a very cool piece of no-cost software that warns you if you are visiting a Website that is not as advertised. For instance, if I get an email that looks like it's from my bank and I click the link, this software tells me immediately if I've been sent to a 'spoof' website. The kind of website that asks for my personal details and later uses that information to steal my identity and raid my bank account.
You can get it for no cost at http://spoofstick.com

Mailbox full?
Do you sometimes get a message to say your mail box is full? You may empty your inbox, but your mailbox will still be full. This is because of emails left on the server. The default for Outlook is NOT to leave messages on the server but you may have changed the default setting without remembering.

To fix this, go to 'Tools' 'Email Accounts' 'View or change an existing Account' highlite the offending account and click 'Change' then click on 'More Settings' and then on the 'Advanced' Tab. In the lower part of that dialogue you will see a check box 'Leave Message on Server' unchecking the box will solve all future problems.

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That's all folks, remember ..... your success is our success and a referral is our greatest compliment

Miriam and Don
ph 0734101071

 

email: webmaster@on-line-biz.com

web: http://www.on-line-biz.com